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ABC Rides ’Housewives’ to ’Extreme’ Sunday Win (james marsters mention)

Monday 22 November 2004, by Webmaster

LOS ANGELES (Zap2it.com) Fast National ratings for Sunday, Nov. 21, 2004.

Despite not airing last Sunday night, ABC’s "Desperate Housewives" stayed in the news all week thanks to a controversial promo during "Monday Night Football." Perhaps because of the extra buzz, "Desperate Housewives" continued its ratings dominance and pushed ABC to a Sunday win.

Overall, ABC averaged a 9.8 rating/15 share, comfortably beating CBS’ 8.9/14. NBC was in third with a 7.3/11, still well ahead of FOX’s 5.0/8. The WB trailed with a 1.6/2. Click Here Among adults 18-49, ABC posted a 6.8 rating. NBC was a distant second in the key demographic with a 3.7 rating, followed by FOX’s 3.5 rating. CBS was in fourth for the night with a 2.8 rating. The WB stayed fifth with a 1.1 rating.

CBS started the night in first with the 9.1/15 for "60 Minutes." FOX rode "Sunday Sports" coverage (10.3/17) and "Malcolm in the Middle" (6.3/10) to second place, but due to the nature of live events, those ratings will certainly change when the final figures are released. " Dateline NBC" did a 5.9/9 for the hour to edge ABC’s "America’s Funniest Home Videos." The WB was far back with "Steve Harvey’s Big Time."

"Cold Case" helped CBS hold onto first for the 8 p.m. hour with a 10.2/15. Although the CBS drama held a slim lead over ABC’s "Extreme Makeover: Home Edition," the ABC show had a wide lead in total viewers for the hour. NBC’s "American Dreams" wasn’t close to the leaders, taking third, better than FOX’s "The Simpsons" (5.6/9) and "Arrested Development" (3.8/6). The WB’s "Charmed" finished fifth with a 2.3/3.

ABC grabbed first for the 9 p.m. hour with "Desperate Housewives," which did a 15.0/22, pulling in the night’s highest ratings. NBC moved up to second with the 8.8/13 for "Law & Order: Criminal Intent." CBS was third with the telefilm "When We Were Grown-Ups." On FOX, "My Big, Fat, Obnoxious Boss" drooped to a 2.2/3, its lowest ratings yet.After being dubbed a word-of-mouth hit by the New York Post just a month ago, The WB’s "The Mountain" (with James Marsters this week) hit impressive new lows with a 1.0/1, doing only a 0.8/1 in its second half-hour.

NBC moved into the lead at 10 p.m. with the 9.2/15 for "Crossing Jordan." ABC slipped to second with the 8.5/13 for "Boston Legal," outdoing the 8.2/13 for CBS’ movie.


5 Forum messages

  • well, its not like its James’ fault. He was only a guest star and has no fault in the lack of ratings. Wasnt that the episode that carmen elaktra also came on?
  • Wait a couple of days. Mediaweek had different (slightly higher - 1.5/2 as opposed to 1.2/2 last week) numbers. It’s funny, you can tell the leanings (pro or con JM/Spike) of different Jossverse sites by which numbers they post.
  • did anyone try to watch the mountain? it was AWFUL. i’d taped it (desperate housewives was on!), and i basically fast-forwarded through every scene that didn’t have james in it. at least now i know that i’d been correct in avoiding it up ’til now. i wish he’d just go make movies already. seriously, he could be an arthouse superstar. it seems as if his agent’s just relying on his teen-demographic-pulling goodness. we already know the depth and range he can pull off. he probably has a bigger adult fanbase than people think. so bank on it already!
  • I do find this a bit amusing as James fan were so sure that his appearance would up the ratings of The Mountain. Sorry folks one actor does make it work it’s a combination of many things. But I did my fair share and suffer through it. James did fine, but was nothing to rave about.
  • I did watch the Mountain just to see James, but I do not have a Nielsen box-I’m sure nobody in WV does! But, anyway, I loved seeing him even just for a few minutes. I’m still hoping for a Spike/Faith TV movie or any Spike TV movie at all.