Adam Baldwin

NBC must renew Chuck. I think I’ve been pretty clear about this. It’s not an option. NBC must renew it. Forget logic. Screw ratings. And fuck all about Jay Leno five nights a week. I’ve never done any of the useless standing out in front of a studio with a picket sign to save a TV show. Mostly because those displays of 20 - 30 people who should be at their jobs instead of trying to save their beloved programming simply never work...and are sort of sad actually. Letter writing is still a fairly stirring, but usually fruitless endeavor. On the other hand, some of the more inventive campaigns to save shows have been rightly aimed at sponsors of shows. They may not all work, but if you’re going to take the time and energy to try to get a show renewed, do it in a smart way at least.

A buddy of mine informed me today that there’s a plan this coming Monday to show support for Chuck by buying a sandwich at Subway. Further investigation has lead me right to a couple of fansites, Zachary-Levi.comi and ChuckTV.net. The former site lists six things you can do to help the show out:

1. Get the word out on this program. Lots of people want to help Chuck, but may not have the time or inclination to write letters, but the network will listen closer if we’re talking dollars.

2. Still, if you can…write letters to NBC & Universal telling them why you think Chuck is great (Ben Silverman is Co-Chairman of NBC and Angela Bromstad is with Primetime Programming). In that letter be sure to mention that you’re going to be supporting Subway, one of Chuck’s key sponsors by purchasing a $5 Footlong the evening of the finale and that you’re spreading the word to convince more fans to do the same…this is a way for non-Nielson fans to show their love of the show by directly supporting one of Chuck’s key advertisers.

3. Write a thank you letter to Subway, letting them know what the fans are trying to do here and thank them for their product placement spots on Chuck.

4. Convert as many new fans as you can before the finale…we need the numbers.

5. On April 27th be sure to BUY A $5 FOOTLONG from Subway and if possible, drop a note in the comment box at the franchise letting them know you’re participating in the Finale and Footlong campaign to save NBC’s Chuck, of which Subway is a product placement sponsor.

6. Watch the finale LIVE if possible.

If you do nothing else…do the last two items on the list.