The Cabin in the Woods

The box office numbers for last night’s TITANIC rerelease haven’t come in yet, but the film has certainly had the town buzzing. In case you want a recap of the film, Britney Spears summarizes it pretty well (at approx. 2:50). And since we’re talking about the late 90s, let’s get into the other big film this weekend, AMERICAN REUNION. Awareness is at 75%, definite interest at 41%, and it’s the first choice for 10% of younger men, 16% of older men, 5% of younger women, and 8% of older women.

The tracking for CABIN IN THE WOODS is looking a little better. Awareness is at 57%, definite interest at 30%, and it’s the first choice for 5% of younger audiences and 4% of older audiences. Meanwhile, audiences are not so into LOCKOUT (even though we are totally on board). Awareness is at 35%, definite interest at 31%, and it’s the first choice for 3% of men and 1% of women. Meanwhile, contrary to what we’d hope would be conventional wisdom, audiences don’t abhor THE THREE STOOGES. But they aren’t so excited, either. Awareness is at 82%, definite interest at 29%, and it’s the first choice for 6% of younger men, 10% of older men, 1% of younger women, and 4% of older women. We’re betting this has something to do with watching Snooki get punched in the face.

DisneyNature’s CHIMPANZEE has got some stiff competition. Apparently, an ensemble romcom is more amusing to audiences than a documentary about a chimp. Go figure. The nature doc is tracking at 44% awareness, 26% definite interest, and is the first choice for 2% of older audiences, 1% of younger women, and not at all for younger men. Meanwhile THINK LIKE A MAN is t 43% awareness, 39% definite interest, and first choice for 6% of younger men and older women, 5% of older men, and 7% of younger women. Zac Efron’s THE LUCKY ONE is at 58% awareness, 32% definite interest, and is first choice for 2% of older men, 12% of younger women, and 5% of older women and not at all for younger men.

April 27th is likely going to be a slow weekend. THE FIVE YEAR ENGAGEMENT is at 52% awareness, 28% definite interest, and is the first choice for 2% of men and 3% of women. THE PIRATES! BAND OF MISFITS didn’t get much heat out of their HUNGER GAMES themed trailer – awareness is only at 42%, definite interest is at 24%, and it’s the first choice for 2% of audiences, except older women for whom it isn’t tracking at all. THE RAVEN is at 47% awareness, 30% definite interest, and it’s the first choice for 2% of younger men and older women, 4% of older men, and 3% of younger women. SAFE is at 37% total awareness, 32% definite interest, and 2% for older audiences, 1% for younger men, and not at all for younger women.