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Variety.com

Charisma Carpenter

Charisma Carpenter - "Veronica Mars" Tv Series receives almost full season order

Josef Adalian

Saturday 18 November 2006, by Webmaster

CW picks up ’Mars,’ ’Hill’

Net orders only 20 ’Veronica’ episodes this season

HOLLYWOOD — There’ll be a little bit less "Veronica Mars" on the CW.

Net has decided to order just 20 episodes of "Mars" this season vs. the standard 22 episodes for returning skeins. Decision was handed down late Thursday and confirmed Friday by the network.

CW only committed to 13 episodes of "Mars" last May when the net set its first-ever fall schedule. Its decision to add seven episodes to that order means the skein will live on — but that prospects for a fourth season remain hazy if ratings don’t pick up in the second half of the season.

Despite having a new and improved lead-in from ex-WB skein "Gilmore Girls," "Mars" has done little to improve its ratings this season, growing a scant 5% among the CW-friendly women 18-34 aud.

A fourth season of "Mars" is critical to producer Warner Bros. TV, since the studio needs to wrap a critical mass of episodes to ensure any sort of life for the show in syndication.

Meanwhile, CW is also ordering eight additional episodes of fourth year drama "One Tree Hill," ensuring the WBTV-produced skein will make it to syndication. Like "Mars," "One Tree Hill" was also given a 13-seg pickup last spring.

Latter skein is up a whopping 23% among female teens and has retained more of its "America’s Next Top Model" lead-in than any other past series to follow the show when it aired on UPN.