NEW YORK, August 26: Susanne Daniels, former head of programming at The WB, has been named president of entertainment at Lifetime Entertainment Services effective September 12.

Based in Los Angeles, she will be responsible for all programming on Lifetime Television, Lifetime Movie Network, and Lifetime Real Women.

"During her nearly 20 years in the television community, Susanne has demonstrated an extraordinary creative antenna for the pulse of pop culture, especially programming appealing to younger women," said Betty Cohen, the president of Lifetime Entertainment Services. "Her remarkable success at The WB, where she was the driving vision behind shows that have become pillars of the industry, demonstrates the insight, industry relationships and hit-driven track record that we’ve been looking for in our new head of programming."

In 1994, Daniels, then 29, was named head of primetime series at The WB. In 1998, she was named head of The WB entertainment division, following which the network rolled out series such as Buffy the Vampire Slayer, Angel, Dawson’s Creek, Felicity and Smallville. Prior to joining The WB, Daniels spent two years at FOX as director of comedy development, prior to which she was director of variety, reality and specials at ABC.