David Boreanaz

Since May, the Christopher Reeve Paralysis Foundation has sold more than 12,000 packs of Superman Tags — two dog tags with the Superman logo — but interest in them may be about to super-accelerate as they get more publicity as a style statement. Dogtags_5

The tags (one on a clip and one on a chain) are sold online by the foundation as a set for $10 (plus shipping and handling): go to www.christopherreeve.org Proceeds benefit research into treatments and cures for paralysis caused by spinal cord injury, plus quality of life grants to improve the well being of people living with spinal cord injuries.

The pop culture world is starting to take notice, and a recent issue of Wizard: The Comics Magazine noted that the tags are being compared to Lance Armstrong’s LiveStrong bracelets. Reeve, the "Superman’’ movie star who died in 2004, fought for almost 10 years to overcome the paralysis he suffered from a horseback riding accident.

The foundation says celebrities including Nicky Hilton, Josh Holloway, Orlando Bloom and David Boreanaz have given permission to use their names as fans of the tags. The tags, which carry Reeve’s exhortation to "Go Forward,’’ were created in cooperation with DC Comics and jewelry designer GTO Design.