NEW YORK — Sean "Diddy" Combs is hoping to smell sweet success as he launches his first ever fragrance, "Unforgivable," at New York’s members-only hotspot, the Core Club, on Wednesday night.

Retailers across the country initially rejected a print ad for the fragrance, deeming the ad too "hot" and "raunchy." Estee Lauder, the fragrance’s parent company, responded by re-shooting a new "store-friendly" ad. The original is still being used in magazines and on billboards.

Diddy played an active role in creating a signature scent. The top notes of the fragrance contain a blend of Sicilian lemon, Italian bergamot, Moroccan tangerine, grapefruit and juniper.

Sean John’s “Unforgivable” fragrance will be available Feb. 15 in department stores and specialty stores across the country.

Expected attendees to the Wednesday night launch party in New York include Jay-Z, Lindsay Lohan, Russell Simmons, Naomi Watts, Jamie Lynn Sigler, Eliza Dushku, Zac Posen, Tiki Barber, Pamela Anderson, Tommy Matolla, John Legend, Pete Doherty, Sante D’Orazio, Aerin Lauder Zinterhofer and more.