Dollhouse

Friday 3/20/09

 Total Viewers:

CBS: 8.36 million, ABC: 5.60, NBC: 4.60, Fox: 3.89, CW: 1.52

 Adults 18-49:

CBS: 2.9 rating/9 share, ABC: 1.7/ 5, Fox: 1.4/ 4, NBC: 1.3/ 4, CW: 0.6/ 2

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 Friday’s Winners:

(Keeping in mind the expectations are lower)
2009 NCAA Basketball: First Round, Day 2 (CBS)

 Disappointing:

Wife Swap (ABC), Supernanny (ABC)

-Don’t Give Up Hope:

Dollhouse (Fox)

 Friday’s Losers (excluding repeats):

Howie Do It (NBC), Terminator: The Sarah Connor Chronicles (Fox), Everybody Hates Chris (CW), The Game (CW)

 Ratings Breakdown:

CBS led this typically uneventful Friday with day two of the 2009 NCAA Basketball: First Round at an average (and estimated) 8.36 million viewers and a 2.9 rating/9 share from 8-11 p.m. Comparably, this was a slight drop from one year earlier, with the match-ups on Friday, March 21, 2008 at 8.60 million viewers and a 3.2/11 in the demo in prime-time, based on the final nationals. Keep in mind, of course, that results for any live event are always approximate.

Here is the half-hour breakdown:

2009 NCAA Basketball: First Round, Day 2 (CBS)
8:00 p.m. – 7.93 million (#1), A18-49: 2.7/10 (#1)
8:30 p.m. – 8.27 million (#1), A18-49: 2.8/10 (#1)
9:00 p.m. – 9.15 million (#1), A18-49: 3.2/10 (#1)
9:30 p.m. – 8.29 million (#1), A18-49: 2.9/ 9 (#1)
10:00 p.m. – 8.55 million (#1), A18-49: 3.0/ 9 (#1)
10:30 p.m. – 7.98 million (#1), A18-49: 2.9/ 9 (#1)

In the distant No. 2 spot was ABC with its non-scripted combination of Wife Swap (Viewers: #2, 4.85 million; A18-49: #2, 1.6/ 6), Supernanny (Viewers: #2, 5.34 million; A18-49: #2, 1.6/ 5) and 20/20 (Viewers: #2, 6.63 million; A18-49: #2, 1.8/ 6). In the battle of the 10 p.m. newsmagazines, the aforementioned 20/20 had an advantage over NBC’s competing Dateline. Take a look:

Friday 10 p.m.

20/20 (ABC)

Viewers: 6.63 million (#2), A18-49: 1.8/ 6 (#2)

Dateline (NBC)

Viewers: 6.07 million (#3), A18-49: 1.7/ 6 (#2)

Earlier in the evening on NBC were two episodes (original and repeat) of Howie Do It (Viewers: #3, avg. 3.89 million; A18-49: #4, avg. 1.0/ 4) and Friday Night Lights (Viewers: #4, 3.84 million; A18-49: #4, 1.2/ 4) from 8-10 p.m. Too bad more viewers have not discovered the Candid Camera-like Howie Do It.

Fox scored a typically low-rated Friday, but the one minor positive to make note of is ongoing slight gains for Dollhouse out of Terminator: The Sarah Connor Chronicles. Take a look:

Fox/Friday

8:00 p.m. - Terminator: The Sarah Connor Chronicles Viewers: 3.65 million (#4); A18-49: 1.3/ 5 (#3)

9:00 p.m. – Dollhouse

Viewers: 4.13 million (#3), A18-49: 1.5/ 5 (#3)

To the fans of Dollhouse: don’t rule this show out. There could be a possibility this will return next season.

The CW capped off the evening with its last-place line-up of Everybody Hates Chris (Viewers: 1.59 million; A18-49: 0.6/ 2), The Game (Viewers: 1.66 million; A18-49: 0.7/ 2) and a repeat of America’s Next Top Model (Viewers: 1.42 million; A18-49: 0.6/ 2). Once again, this was a night riddled with disappointment. Dallas and Miami Vice…we miss you!