Dollhouse

Terminator, Dollhouse Get Big 18-49 Demo DVR Boosts

I’m going to add another table to my regular DVR viewing post starting this week, Largest 18-49 Demo Increase from DVR viewing. I’ll be using 18-49 demo ratings as the basis for the calculations, not average viewership. We’ve used average viewership in the past primarily because they were the only Live+7 DVR numbers that were available to us. Now we also have 18-49 Live+7 ratings information, and ultimately they are more an indicator of a show’s future prospects than average viewership. For those of you who are change resistant, I’ll still include the same average viewership DVR tables as before. It will be interesting to compare the differences between the first chart and the third.

Among shows in danger of being canceled, both Terminator: Sarah Connor Chronicles and Dollhouse received big % boosts in their 18-49 demo ratings during the week of March 16-22. While I don’t think it will save either show, it’s yet another bag of grist for the mill. Interestingly, the percentage of people who watched Terminator on the airdate was strikingly low, perhaps because of the NCAA tournament first round games that week.