Dollhouse

Friday 3/27/09

 Total Viewers:

CBS: 10.31 million, ABC: 6.70, NBC: 4.32, Fox: 3.85, CW: 1.81

 Adults 18-49:

CBS: 3.6 rating/11 share, ABC: 2.0/ 6, Fox: 1.3/ 4, NBC: 1.2/ 4, CW: 0.7/ 2

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 Friday’s Winners:

2009 NCAA Basketball: Regional Semi-Finals, Day 2 (CBS)

 Friday’s Losers (excluding repeats):

Wife Swap (ABC), Terminator: The Sarah Connor Chronicles (Fox), Everybody Hates Chris (CW), The Game (CW), Friday Night Lights (NBC), Dollhouse (Fox), Dateline (NBC)

 Ratings Breakdown: Day 2 of the 2009 NCAA Basketball: Regional Semi-Finals led CBS to victory with an approximate 10.31 million viewers and a 3.6 rating/11 share among adults 18-49 in prime-time. Comparably, this increased over the year-ago match-ups (Viewers: 9.24 million; A18-49: 3.2/11 on March 28, 2008, based on the final nationals) by 1.07 million viewers and 12 percent in the demo. Keep in mind that fast affiliate results for any live sporting event are always approximate.

Second-place ABC started out slow but built slowly with its combination of Wife Swap (Viewers: #2, 5.54 million; A18-49: #2, 1.7/ 6), Supernanny (Viewers: #2, 6.52 million; A18-49: #2, 2.1/ 6) and 20/20 (Viewers: #2, 8.05 million; A18-49: #2, 2.2/ 7).

NBC had nothing positive of note with its line-up of two repeat episodes of Howie Do It (Viewers: #4, avg. 3.61 million; A18-49: #4, avg. 1.0/ 4 from 8-9 p.m.), Friday Night Lights (Viewers: #3, 3.95 million; A18-49: #4, 1.2/ 4) and Dateline (Viewers: #3, 5.39 million; A18-49: #3, 1.5/ 5). Despite its ongoing anemic performance, rumor has it that NBC is about to make a deal with DirecTV for two more seasons of Friday Night Lights.

Elsewhere, Fox remained out of the competitive loop with Terminator: The Sarah Connor Chronicles (Viewers: #3, 3.83 million; A18-49: #3, 1.3/ 5) and Dollhouse (Viewers: #4, 3.87 million; A18-49: #3, 1.3/ 4), which did increase from Sarah Connor as it normally does. And the CW capped off the low HUT level evening with barely visible performances for Everybody Hates Chris (Viewers: #5, 1.81 million; A18-49: #5, 0.7/ 2), The Game (Viewers: #5, 2.01 million; A18-49: #5, 0.9/ 3, which once had some traction, and an encore telecast of America’s Next Top Model (Viewers: #5, 1.71 million; A18-49: #5, 0.7/ 2). Chances are the CW will have no sitcoms on its line-up next season.

Keep in mind that Friday, April 10 is the season (or series) finale of Terminator: The Sarah Connor Chronicles. Prison Break returns to finish its four-season run in place of it on April 17.

Source: Nielsen Media Research data (R = repeat)