Dollhouse

Dollhouse Live+7 Ratings Up 57% vs. Live+SD, Still Just A 1.3

I’m sure the fact that the October 23 episode of Dollhouse increased its adults 18-49 ratings 57% from Live+SD to Live+7 will be batted back and forth across the ‘net, but it still only reached a 1.3 adults 18-49 rating (compare that to the 1.1 Live+SD rating for a 2 hour a 1.2 preliminary Live+SD rating for the 9pm hour of a House repeat on 10/30, and the timeslot competition below). Dollhouse fans are on a viewing hiatus, courtesy of Fox wanting to do better on Fridays during the November sweeps, so there will be plenty of time for discussion before there are any more Dollhouse ratings to report.

By comparison, the other shows in the Friday 9pm timeslot that week (October 19-25) had the following Live+7 ratings: Medium (2.5), Ugly Betty (1.6), Dateline NBC (1.8), Smallville (1.4).

Edit: Note that these shows aired regular timeslot repeats that week: CSI, The Mentalist, Vampire Diaries, Supernatural.

Disclaimer: all the numbers we have seen point to a scenario where the additional days of DVR viewing beyond the Live+SD numbers play almost no role in a shows’ fate. In a recent conversation with the head of research for a broadcast network he agreed that perhaps 10% of the viewing beyond the Live+SD period serves to increase the C+3 commercial ratings that are used to price advertising, so it’s not going to save shows with bad Live+SD ratings.

Note that the tables below contain adults 18-49 demo program ratings, not millions of viewers.