Dollhouse

It’s advertising du jour in the movie and television business to use banner ads and other eyeball-catching imagery on the web to promote your new movie or TV series.

Websites, too, employing all the latest audio-visual and social media magic to make the visitor experience as clickable as possible.

Here’s something new that caught my eye from two different but related perspectives – imagination and control.

The image you see here is a web ad promoting the Dollhouse TV series where the first season DVD is about to go on sale in the USA (and will do the same in the UK in mid September).

Note the texts at the bottom of the ad: “Roll over to go deeper” and “follow Eliza,” the actress Eliza Dushku who plays Echo, the lead character in the show.

Click on the link :

http://www.nevillehobson.com/2009/07/26/twitter-marketing-genuine-works/