David Boreanaz

David Boreanaz’s heart is in the right place.

The Villanova-raised star of the recently ended WB series Angel appears in a new print-ad campaign for People for the Ethical Treatment of Animals, in which he urges: "Be your dogs’ angel. Play with them... Take them for nice long walks... Don’t ever chain them."

Boreanaz, the 35-year-old son of WPVI-TV (Channel 6) weatherman Dave Roberts and his wife, Patti, provided PETA a photo in which he’s embracing pooches Fritz and Bertha Blue, both rescued from pounds. Bertha Blue, a Lab mix whom Boreanaz was walking in 1996 when he was discovered by a talent agent, died last year.

"She was his pride and joy," says PETA’s Michael McGraw. "It’s touching that he chose to include Bertha Blue in his PETA ad as a tribute to her." The ads will run in newspapers this fall, he says.

Roll ’em

Pennsylvania’s film business will get a big shot in the arm Tuesday when Gov. Rendell comes to the Prince Music Theater in Center City to sign House Bill 147, which will provide a 20 percent tax credit for eligible films and TV projects that spend at least 60 percent of their budgets in Pennsylvania.

As a result, Greater Philadelphia Film Office head Sharon Pinkenson, one of the bill’s champions, says that the city soon could see "at least a couple of studio pictures, get a new TV series and lots of smaller projects."

One big locally shot project, the M. Night Shyamalan flick The Village, is prepping for its world premiere on July 26 in Brooklyn’s Prospect Park. The park will be decorated to reflect the movie’s creepy visage. VIPs - including Shyamalan and stars Joaquin Phoenix, Adrien Brody, Sigourney Weaver, Brendan Gleeson and Bryce Dallas Howard - will walk the red carpet down a long, twisted path into the woods. They’ll eat dinner on long tables as they did in the movie and watch the film outdoors. The Village opens nationally on July 30.

Shortly noted

Tomorrow night’s "Groovin’ for Grover Washington" tour stop at the Dell East is a homecoming for Cheltenham High alum Jeff Lorber, now an Angeleno, who will perform with fellow saxmen Gerald Albright, Richard Elliot and Paul Taylor. "I used to go to the Robin Hood Dell," Lorber says, referring to the East Fairmount Park venue by its old name. "It’ll be great to be on stage instead of in the audience."

Think you can cut it on The Apprentice? The NBC series, starring Donald Trump as the cheerful boss, is casting for a second season. Type A’s will gather at 9 a.m. Friday at the Loews Hotel, 12th and Market Streets. Check www.nbc.com for the application.

Meet Charlie Mack

There is a Charlie Mack behind this weekend’s Charlie Mack Celebrity Weekend, which will assemble hip-hop and hoops stars (including Vivica A. Fox, Morris Chestnut, Boris Kodjoe and Cuttino Mobley) for assorted events, including a celeb basketball game tonight at McGonigle Hall. He’s Charles "Mack" Alston, 38, a 6-foot-7 Will Smith confidant and former bodyguard. (DJ Jazzy Jeff and the Fresh Prince had a song called "Charlie Mack (1st Out of the Limo).")

Alston - who transplanted to L.A. and ran a celeb basketball game from 1990 to 1997 - has been back in Philly since the fall. He bemoaned the decline of his old Southwest Philly neighborhood.

After losing two brothers to homicide, Alston heard about the group Mothers in Charge. "It became very personal," Alston says. "We need to stop talking and do something right now." Mothers in Charge will benefit from the weekend event, which has received sponsorship from WillandJada Pinkett Smith.

As the ’Wheel’ spins

This is Wheel of Fortune weekend, when the series tapes three weeks’ worth of shows at the Wachovia Center in its third trip to Philly. (Producers say they’re spending $2.5 million - plus prize money - to bring Wheel and its staff of 100-plus cross-country. More than 200 locals picked up work over the 11-day production.)

The three-day shoot, which began Friday, represents three-35ths of Pat Sajak and Vanna White’s yearly Wheel workload. Yes, they put in 35 days a year on the show, starting its 22d season.

Sajak says he turned up hungry after a radio appearance at 10:30 a.m. Friday. "I asked my driver: ’Is it too early for a hoagie?’ " Told that Reading Terminal Market was open, Sajak ventured in.

"I couldn’t decide between a cheesesteak and a hoagie," he says. "So I ate both." His family was back at the hotel eating oatmeal and pancakes. Sajak lives most of the year near Annapolis, Md., so he turns a Philly trip into a family vacation.

Asked what she likes about Philly, White exclaimed: "It’s so historic. And so clean!" (Someone has to lighten the tint on that limo glass.)

White, who is engaged to an Orange County, Calif., businessman, also turned up in the interview chair of Comcast SportsNet’s Michael Barkann. White’s sports angle: She used to be Shaquille O’Neal’s neighbor and now lives near Karl Malone.

The Philly-taped shows will air Nov. 8 to 12, Nov. 15 to 19, and during an unscheduled week in January.