Michelle Trachtenberg

Candie’s Partners with Kohl’s for Spring Television and Print Advertising Campaigns

NEW YORK, Jan. 26 /PRNewswire-FirstCall/ — Iconix Brand Group, Inc., (Nasdaq: ICON) (the "Company") announced today that its spring television and print advertising campaign for its Candie’s(R) brand will feature four celebrities: Singer, actress, megastar, Hilary Duff; 4x Grammy nominee, Ciara; and actresses, Michelle Trachtenberg and Samaire Armstrong. This is the first time the brand has enlisted four stars to appear in an advertising campaign. Past Candie’s spokespeople include Destiny’s Child, Kelly Clarkson and Jenny McCarthy. (Photo: http://www.newscom.com/cgi-bin/prnh/20060126/NYTH055 ) Hilary, Ciara, Michelle and Samaire are all unique in their talent as well as their style. Mixing the four girls in an advertising campaign was the ideal way to showcase all of Candie’s product categories which are available nationwide exclusively at Kohl’s Department Stores. This spring, Kohl’s will also launch Candie’s Home, Swim and Sunglasses. The multimedia advertising campaign of print, television, internet and in- store will debut in March issues of fashion, entertainment and lifestyle magazines such as InStyle, Cosmopolitan, Teen People, Teen Vogue and Us Weekly. The soundtrack to the television commercial is Hilary Duff’s song, "SuperGirl" off her current CD, "Most Wanted". Commenting on the new ads, Hilary Duff stated, "When you see the Candie’s ads, you can envision yourself with your friends having a great time." "Any girl can wear Candie’s!" added Ciara. "Someone may relate to me or Hilary or Michelle or Samaire, but what is great is that no matter what her style she will relate to one of us. That’s what makes it so real." Michelle Trachtenberg, commented, "Candie’s girls are sexy, young, fun, super stylish and smart, because when you wear Candie’s you know you look good." "Candie’s means flirtatious and that comes through in the collection," said Samaire Armstrong. "The clothes and accessories are very well designed and the quality is fantastic." Neil Cole, CEO, Iconix, stated, "Bringing together the hottest young stars of Hollywood in one ad campaign is an excellent way speak to young women, who may identify with one or more of the stars. Kohl’s has embraced our brand and we are thrilled with the consumers response to Candie’s at Kohl’s." Kevin Mansell, Kohl’s President stated, "Because the launch of Candie’s has been so successful, it will now span several categories in our home department this spring. We are confident that the latest celebrity-driven, high energy marketing program, combined with great fashion and in store graphics will continue to resonate with young shoppers and further differentiate Kohl’s in the marketplace." The campaign was created by the Iconix in-house marketing team and shot and directed by the talented and renowned, Moshe Brakha. In the coming months, Hilary Duff, Ciara, Michelle Trachtenberg and Samaire Armstrong will be integrated into the Kohl’s spring marketing campaign.

About Iconix Brand Group, Inc. Iconix Brand Group, Inc., is in the business of marketing and licensing the CANDIE’S(R), BONGO(R), BADGLEY MISCHKA (R), JOE BOXER(R) and RAMPAGE(R) trademarks on a variety of apparel and fashion products. Through its wholly owned subsidiary, Brightstar Footwear, Inc., the Company also arranges for the manufacture of footwear products for mass market retailers. For investor information please visit the corporate Web site at http://www.iconixbrand.com.

About Kohl’s Based in Menomonee Falls, Wis., Kohl’s Corporation (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. Kohl’s operates 732 stores in 41 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl’s Web site at kohls.com.