Firefly

Videobusiness.com reports "Scarecrow conservatively ordered 15 copies of Universal’s Serenity, then had to get another 60 sent overnight to meet demand."

Videobusiness Numbers :

No. 12 Serenity, 3.53 mio. US-$ for the first week on DVD, 0.08 mio. US-$ for VHS, 3.60 mio. US-$ total (DVD + VHS) first week.

1 THE 40-YEAR-OLD-VIRGIN (UNI) 8.27 0.33 8.60
2 FOUR BROTHERS (PAR) 7.25 0.54 7.79
3 MR. & MRS. SMITH (FOX) 5.83 0.44 6.28
4 THE EXORCISM OF EMILY ROSE* (SONY) 6.00 0.14 6.14
5 MUST LOVE DOGS (WB) 5.80 0.33 6.13
6 THE BROTHERS GRIMM (BV) 6.13 0.01 6.13
7 THE ISLAND (DW/UNI) 5.11 0.24 5.36
8 FANTASTIC FOUR (FOX) 4.43 0.24 4.67
9 THE DUKES OF HAZZARD* (WB) 3.76 0.29 4.05
10 BAD NEWS BEARS (PAR) 3.78 0.18 3.96
11 CINDERELLA MAN (UNI) 3.68 0.17 3.85
12 SERENITY (UNI) 3.53 0.08 3.60