Firefly

Hi Browncoats,

Well it was quite a weekend at the box office, with football, hot weather, public holidays and school holidays, and movie marathons to disrupt the flow in various states...but the upshot is that SERENITY finished in 6th place for the weekend. Here is how the list panned out:

1. CINDERELLA MAN $1,369,572
2. WALLACE AND GROMIT $1,312,966
3. CHARLIE & CHOCOLATE FACTORY $1,253,751
4. DUKES OF HAZZARD $1,199,153
5. DEUCE BIGALOW $1,078,094
6. SERENITY $1,049,530 (cumulative total including previews is $1,111,987)
7. SKY HIGH $ 935,036
8. SHARK BOY AND LAVA GIRL $ 910,593
9. TRANSPORTER 2 $ 701,308
10. LITTLE FISH $ 316,499

Whilst we’d love to have finished higher up, and knocked CINDERELLA MAN for a loop, SERENITY still has the highest per screen average of any film in the top 15. It was also the top film in the cinema complexes in places like George Street (NSW), Broadway (NSW), Indooroopilly (QLD), Carousel (WA), Woden (ACT) and Belconnen (ACT).

So a lot will depend on how it holds during the coming weekend.

We’ll report in with the final total for the first week on Thursday afternoon.

UIP Australia