MUMBAI: US broadcaster MTV has announced that reality television producer Mark Burnett will executive produce the 2007 MTV Movie Awards.

For the first time the show will air live on 3 June 2007 from Los Angeles, California. Golden popcorn wil be up for grabs in such eccentric categories as Best Kiss, Best Villain and Best Comedic Performance along with the debut of several new awards.

The star-studded event is MTV’s irreverent nod to the typical awards shows celebrating the year’s best in movies, stand-out musical performances and more. The show has had its moments like sexy lip locking from the likes of Sarah Michelle Gellar and Selma Blair, and outrageous acceptance speeches such as Jim Carrey’s comedic rant surrounded by 60 angels.

MTV president Christina Norman, says, "Mark has great ideas and vision for the movie awards, and I know he’s going to bring some fresh energy to the show. I can’t wait to see how his vision comes together to create a one of a kind experience for the movie awards, on television and on line."

Burnett notes, "I began my career at MTV with Eco-Challenge and worked closely with Salli Frattini on every aspect of that project. I love MTV and I especially love its Movie Awards, so when you combine MTV, Salli Frattini and movies it was easy to say yes. Adding a live element to the Movie Awards irreverence and spoofs, it simply means ... anything can happen. Buckle your seatbelts!"