Firefly

Dear Browncoats

You have been asking us for some time now how you can assist us with spreading the good word about Serenity. We have given it a lot of consideration and have come up with something we think will assist the film greatly - but just as importantly, we have now come up with a prize worthy of your collective efforts.

How would you like to win two tickets to the LA Premiere of Serenity?

We feel the website will be important to us in the task of getting consumers interested in seeing Serenity. So we aim to mount a promotion on the site where consumers can win a cash prize to help achieve their idea of "Serenity" (could be mortgage relief, a holiday, a cleaner, etc). The competition mechanic will require them to watch the Serenity trailer and answer questions on it. But getting consumers to the site will be an integral part of a promotional campaign we have devised for you.

Your mission: to achieve exposure for the film Serenity and the website www.serenitymovie.com.au

The parameters: How you achieve exposure for the film and/or the website is up to you but the following criteria will be taken into account when the entries are judged:-

Validity of the campaign:

 to be valid, campaigns must be legal. The onus is on you to determine whether what you want to do is legal or not. An illegal entry will be automatically disqualified.

 to be valid, campaigns must have local relevance, i.e. be designed to reach the Australian market (we’re thinking in particular of industrious webmasters who might stage elaborate campaigns on-line which are mostly seen by people in other countries - if you do want to target on-line, might be best to stick to the major Australian portals)

 to be valid, you must submit via private message to username uipaustralia on the www.serenitymovie.com.au discussion forum:

1) a written overview of your campaign (must not be more than 100 words)

2) tangible evidence of your campaign (if that takes the form of photographs, you are limited to four only)

3) your contact details (name, address, daytime phone number/mobile phone, e-mail address - these details are not included in the 100-word limit).

4) the answer in 25 words or less (separate to the above) to the question: “What attending the LA premiere of SERENITY would mean to me”.

Effectiveness of the campaign:

We will consider such things as creative impact and reach.

The judges: Will be a panel of three with two representatives from UIP and one person from outside of UIP. The judges’ decision will be final and no correspondence will be entered into.

Deadline for entries

All entries must be received by uipaustralia no later than midday AEST on Monday, September 19 via the private message system on www.serenitymovie.com.au.

Cost of entry: there is no cost to enter this campaign (execution may be a different matter - we remind you that any costs associated with the execution of your entry will be your responsibility).

Prizes: MAJOR PRIZE Two tickets to the US Premiere and exclusive after-party of SERENITY in Los Angeles on September 22 to be attended by Joss Whedon and Serenity cast! The prize includes two economy return tickets to LA and four nights’ accommodation in LA plus $A1000 spending money

IMPORTANT: To be eligible to collect this prize, the winner and their guest MUST be the holders of current valid passports and be available to travel on Wednesday, September 21. If these eligibility criteria are not met, we will select another winner.

PLUS the first 100 entries will receive an official Serenity t-shirt.

Terms and Conditions

Information on how to enter, forms part of the conditions of entry. Entry is open to all residents of Australia. To enter the competition, simply follow the instructions.

This is a competition of skill and chance plays no part in determining winners. Each entry will be individually judged based on creative merit, effectiveness of exposure and value of exposure. The judges’ decision is final and no correspondence will be entered into.

Multiple entries will be permitted.

UIP accepts no responsibility for late, lost or misdirected email entries.

All entries become the property of UIP.

The promotion commences on Thursday September 1, 2005 and ends at midday on September 19, 2005.

The announcement of the winner and their winning entry will be posted at 5 p.m. AEST on Monday, September 19, 2005 on www.serenitymovie.com.au and the winner will also be contacted by telephone. The announcement will be made at United International Pictures Pty, 208 Clarence Street, Sydney NSW 2000.

For an entry to be valid, it must be legal, i.e. conform to the laws of the specific state or territory in which the entry campaign was executed.

The main prize consists of: two return economy class air tickets to Los Angeles from the winner’s nearest capital city airport, transfers from LA airport to hotel and return, plus four nights’ accommodation at a four-star hotel in LA and $A1000 spending money plus tickets for the winner and guest to the Premiere of Serenity at Universal Studios Cinema and the after-party at the Globe Theatre, Universal Studios, Hollywood.

All other incidental expenses, including meals, travel insurance and additional hotel expenses, are the sole responsibility of the winner and guest.

NOTE: If the winner is under 18 years of age, they must be accompanied by an adult.

Total prize pool value is (in Australian dollars):

Two economy airfares to LA return $3,564 4 nights’ accommodation at 4 star hotel $1,000 Transfers $ 300 Tickets to premiere and party $1,000 Spending money $1,000 100 T-shirts $ 825

TOTAL $7,689

Eligible entries must be sent to uipaustralia via the private message system on www.serenitymovie.com.au forum. This will allow the judges access exclusive access to all entries. Should an entrant wish to share their entry with other users of the site, they may do so by posting their entry in the discussion forum provided specifically for the LA Serenity Premiere Competition forum.

United International Pictures Pty reserves the right to utilise the winner and their guest for marketing purposes.

The promoter is United International Pictures Pty, 208 Clarence Street, NSW 2000.