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From Serenitymovie.com

Firefly

UIP set the record straight regarding international Serenity trailer no-show

Monday 27 June 2005, by Webmaster

Full statement from UIP:

"Please accept our sincere apologies for any disappointment caused because of the lack of material or information available for SERENITY at the London Film & Comic Con.

We actually did have the international trailer ready to premiere, but due to lack of communication or information from the organisers we were unable to deliver it.

The organisers had also offered us a booth - but only last week - and given the short turnaround time to produce sufficient good materials for display, we decided to decline. I’d rather do something properly, or not at all.

The information about registering on a data base for forthcoming screenings has never come from this office. No such screenings are yet confirmed, but please feel free to stay in touch and I will advise if/when there’s any news. If they do go ahead, then I can assure you that all fans will have a fair chance to secure tickets."